To promote the Raymond Weil brand and their special edition Beatles watch during Beatles week. Liverpool John Lennon Airport is the ideal location due to its association with the famous band as well as providing a high profile audience with over 30% of passengers falling into the top 2 profile groups. In addition to the 5 million annual footfall figure.
Ownership of the 4 sided backlit 48 sheet structure targeting visitors entering and exiting the airport, 5 x arrivals light boxes targeting 100% of arriving passengers and light boxes at the baggage reclaim areas offering a high dwell time.
Meeting visitors from all around the world during Beatles Week, they mentioned that they had seen the billboards at Lennon Airport and commented on what a lovely looking watch for Raymond Weil's first collaboration. The billboards were the only form of advertising in Liverpool and a number of timepieces were sold during that week. For Raymond Weil, it is an immense honour to be the official timepiece partner of the biggest band in the world and to have huge visibility for all the worldwide fans arriving at the Beatles home town of Liverpool.